Juan's Tailor: Starting a Business Amid the Pandemic and the Aspiration for a Global Brand
Founded at the time when the Covid-19 pandemic began to strongly impact Vietnam, Juan's Tailor has made an impressive comeback that many young people admire.
While working as a bank branch director in Hanoi, many were surprised when Nguyen Cong Hoan decided to quit his job to establish a home tailoring service for gentlemen. However, for Nguyen Cong Hoan, it was absolutely the right decision. He shared: “When I was a bank director, I often had clothes tailored and had to go for fittings many times, but due to my busy schedule, it was inconvenient. That made me wonder: why not create a home tailoring service to save customers’ time?”
Mr. Nguyen Cong Hoan – Founder of Juan's Tailor – Home Tailoring Service
From that idea, he decided to leave his dream job as a bank director to pursue his passion for business by building the Juan's Tailor brand. Considering himself an outsider, Nguyen Cong Hoan understood that he had to learn and work harder than experienced professionals. He traveled extensively to find skilled tailors from traditional tailoring villages across the country. After much searching and testing, he gathered more than 20 highly skilled artisans from Hue, Hanoi, Ho Chi Minh City…
Nguyen Cong Hoan shared: “After more than 10 years working as a bank director, I realized that tailoring can apply customer management methods similar to banking. Separate measuring and tailoring processes. The higher the specialization, the better the efficiency. From there, I built a team of stylists with strong aesthetic sense. Based on customers’ needs, stylists advise and help them choose the most suitable designs. Then, stylists take measurements and place orders for artisans to produce. After that, stylists deliver the garments for fitting until customers are fully satisfied. Our dedicated and attentive service has achieved up to 95% customer satisfaction.”
Juan's Tailor stylists come directly to customers, consult, design, and deliver garments for fitting until satisfaction
In November 2019, Nguyen Cong Hoan started building Juan's Tailor. Just one month later, Covid-19 officially appeared in Vietnam. While many businesses struggled due to the pandemic, Juan's Tailor achieved remarkable growth thanks to its unique business strategy. After only two years, the brand established three showrooms at 89 Nguyen Huu Huan (Hoan Kiem), 308 Pho Hue (Hai Ba Trung, Hanoi), and 200 Tran Hung Dao (District 1, Ho Chi Minh City).
Sharing about the journey, he said: “We focus on building our brand from the smallest details. Every accessory is carefully selected. Service quality, credibility, and customer care are our core values. Our home service and lifetime warranty are key factors that earn customers’ trust. Customers themselves become our promoters. After more than two years, we have gained thousands of loyal customers. For me, the greatest success is not revenue but customer trust.”
Nguyen Cong Hoan aspires to develop Juan's Tailor into a global brand
Regarding future direction, he shared: “Within the next 10 years, I aim to bring Juan's Tailor to New York. Some may think it's unrealistic, but for me, it's a goal I will achieve. I really like the quote from billionaire Pham Nhat Vuong: ‘Doing difficult things is what makes it interesting.’ Expanding Juan's Tailor internationally is challenging, but I believe in Vietnamese craftsmanship and that we can become a global tailoring brand.”
Customer trust and recognition are the driving forces that fuel Juan's Tailor’s ambition to expand globally. Those who have experienced the brand believe that this vision will soon become reality.
